IWC SchaffhausenWhat happens when style marries technology.
The new IWC Connect tracks its wearer’s activities, but also allows them to interact with connected devices in their environment.
Haute horlogerie is one of the sectors in which classic design lines have been maintained over time. At least this has been the case in the Swiss company IWC Schaffhausen, where elegance and quality are adjectives that perfectly describe its watches. IWC has always been one of the leading companies in terms of machinery and watch technology, but it hasn’t been until this year that they’ve fully jumped on board the new technologies train.
The new IWC Connect is an electronic module designed to be attached to the company’s mechanical sport watch straps, adding the ability to connect to devices through the Internet of Things and to track their activities. The idea behind this new innovation is to enable owners of IWC timepieces to control their connected environment directly from the wrist while also maintaining the integrity of a handcrafted mechanical timepiece.
When IWC realized that most of the customers and brand ambassadors used fitness bands and similar tracking devices while still wearing IWC watches, the spark of inspiration lit… After all, who wants to give up IWC´s classic elegance and style even when jogging?
Unlike Montblanc’s e-Strap or Tag Heuer’s new model, IWC Schaffhausen is not making a full smartwatch. The Connect is a small, silver, round-shaped device that doesn’t work as a smartwatch but rather as an attached “timepiece accent”, it is an “aesthetically complementary solution”. Therefore, it lacks a display and has no notification capabilities.
“We do not touch our beautiful watches”, says IWC CEO Georges Kern, “the idea behind this new innovation is to enable owners of IWC timepieces to control their connected environment directly from the wrist while also maintaining the integrity of a handcrafted mechanical timepiece”. So no need to worry, Cary Grant.
It is unclear how much the IWC Connect will do, but coming from the Swiss brand, you can rest assured that the accompanying app will satisfy the highest expectations; it is in its DNA. While details such as pricing and availability are yet to be announced, if you are interested you can visit the official website and its social media channels to get further information.
- More about
- IWC Schaffhausen