uk edition

A Neue look by Alice Tibble.

Neue is a contemporary women’s wear brand based in London that aims to blend the English capital’s creative flare with New York’s contemporary edge.

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Founded by Alice Tibble, Neue uses high quality materials and works with local manufacturers who share the same values of quality and craftsmanship as the brand, to create unique clothes that are wearable, functional and comfortable. Drawing influence from nature to inform shape and pattern, Neue’s prints are mixed with modern effortless shapes to create stylish garments which can be worn on a day-to-day basis.

Neue’s online store will launch with their AW15 collection and are currently stocked at Wolf and Badger, Nellie Atelier on Kensington Park Road and Glassworks on Shoreditch High Street.

Loff.it UK had the opportunity to talk to Alice about her brand and its new AW15 collection, which features prints honouring the ideas of memory, using marble and in particular the technique of Terrazzo.

It says on the website that Neue believes in a “conscious approach to design, working with local manufacturers who share the same values of quality and craftsmanship.” Does the social responsibility of the brand go as far as upholding the stance of sustainable fashion?

A conscious approach really means being aware and taking all things into consideration. It is for the customer to understand that someone is considering the environmental impact of the fabrics, working with producers who do the same and working with manufactures with good ethical standards. This means they can have confidence that the people who are making their clothes are not being exploited. There a lot changing in fashion at the moment and I think that customers are beginning to understand that cheap fashion just doesn’t’ add up.

Where does your artistic influence come from and when did you start making clothing?

So many places. Living in a city like London – so much is available to you, museums, parks, literature, great restaurants, music, people from all over the world, inspiration really is everywhere. I didn’t really make clothes until I started my degree. There was a lot of focus on understanding on construction. I really tried to teach us that understanding how something was made was as important as the design which I really appreciate, now more than ever.

What is it like working for yourself now and who is your dream client?

I really enjoy working for myself but it does require a lot of focus and personal drive. A dream client is anyone who loves their Neue clothing. It is so important to me that women feel good in the clothes.

What advice do you have other aspiring fashion designers?

I’m not sure I’m in a position to give advice but the advice I try to give to myself is to listen more, to myself as well as other people, asked questions and to take time to make decisions.

How do you select the materials you use and the local manufacturers you work with?

I mainly work with silk as you can get a lot of detail and texture across in the printing, it is also the fabric I most like to wear myself. It makes me feel put together and I like how it feels against the skin. I try to use natural fabrics as much as possible as they let the skin breath and are therefore more comfortable to wear.

I mainly found my manufactures through recommendations. It so great to be able to go to the factory and its one of the things I most enjoy about running my business this way. I much prefer working face to face with people. It allows you to develop a real relationship and for them to understand what you are trying to achieve. They have great experience and I feel like I learn a lot from working with them.

Where do you see Neue in 5 years time?

I would really like to increase our online presence and connect with the customer through the online store. It would also be really lovely to one day have our own store.

 

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A showcase of the clothes we love. Also a preview of designs to come, viewed only on fashion shows, catalogues and showrooms.

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