uk edition

Trans Matrix director stars in Marc Jacobs’ SS16 campaign.

Marc Jacobs has a knack for surprising us with his campaigns, this spring he’s picked transgender director Lana Wachowski as the face of the SS16 campaign.

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After Marc Jacobs’s Zoolander re-enactment on Instagram, the designer announced that transgender director Lana Wachowski would be the first famous face to star in the brand’s SS16 campaign, which he has labelled a “personal diary of people who have and continue to inspire me and open my mind to different ways of seeing and thinking.”

“The spectrum of individuals photographed in our Spring/Summer 2016 ad campaign represent a celebration of my America. In collaboration with photographer David Sims and stylist Katie Grand, the people featured in our campaign personify this collection of fashion through their individuality. Collectively, they embody and celebrate the spirit and beauty of equality,” wrote Jacobs in the photo’s caption.

Lana, previously known as Larry until he came out publicly about his gender transition in 2012, is responsible for the entire Matrix trilogy and for V for Vendetta alongside brother Andy Wachowski. The designer first met Lana via Youtube in December 2012 when he watched a speech she gave to accept the Human Rights Campaign’s Visibility Award. Marc was moved by her candid words and said that they “expressed thoughts and ideas that have filled my head and heart always but had never been so eloquently captured in language that was so tangible, intelligent, poignant and full of possibility.”

It seems that Marc is keen to outdo himself yet again this season after creating one of the brand’s most memorable campaigns last year when he enlisting a star-studded cast of individuals who have inspired him most over his career including Cher, Winona Ryder and Sofia Coppola. A definite landmark in the fashion industry, Wachowski’s appearance this season carries further weight as it represents a step forward for transgender representation in the fashion industry, an aesthetic fashion has frequently embraced on runways and editorials, bet less so in its commercial advertising.

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