Montblanc, Germany’s top luxury brand.
Montblanc settles as this year´s German luxury brand leader, followed by A. Lange & Sohne and Leica.
The prestigious and exclusive German brand Montblanc International GmbH, manufacturer of pens, watches, jewellery and leather goods has positioned itself at the top of this year´s ranking of German luxury brands.
This ranking is elaborated every two years by INLUX, Institut für Luxus, and by the prestigious consulting company Ernst & Young. Montblanc is a luxury brand of German origin and based in Hamburg with offices in over 70 countries. The company was acquired in 1977 by British group Dunhill and belongs, since 1993, to the Swiss conglomerate Richemont.
Montblanc is one of the most counterfeited writing brands in the world, but as Petra Anna Herhoffer, founder of the INLUX Institute, assures, Montblanc is a brand that “is reinventing itself again and again”. Founded in Berlin in 1906 by engineer Eberstein under the name Simpliyissimus-Füllhalter, a year later the company was renamed to Simplo Filler Pen Company.
In 1908 the company moves to Hamburg and enrol in the commercial register under the name SIMPLO Filler Pen Co. GmbH. Montblanc is now comprised of 20 sub-companies located in Europe, America and Asia. Since the late forties of the last century Montblanc has been producing his best-known work of jewellery; the Meisterstück 149 pen.
According to INLUX and Ernst & Young, Porsche, the super exclusive automobile company based in Stuttgart, is the most important German luxury car manufacturer and enters the ranking in ninth place. The eighth place goes to Walter Knoll furniture company, and the seventh is for Graf von Faber Castell, the world’s oldest wooden pencil maker. Sixth is for Rimowa, one of the leading European luxury bags manufacturers. Fifth place goes to watchmaker Glashütte Original, owned by Swatch Group, and the fourth place is the luxury kitchen manufacturer Bulthaup Küchen. Positioned in second and third place respectively, watchmaker A. Lange & Söhne and Leica cameras.