Thomas' BurberryBurberry opens its first ever café.
Burberry expands its Regent Street flagship with an exclusive area dedicated to gifting and an all day café, Thomas’s.
Burberry has celebrated the very best of British craftsmanship and produce by expanding its London flagship at 121 Regent Street. The expansion features its first ever café, Thomas’s, named after the brand’s founder, which offers a menu of British classics, from afternoon tea to lobster with chips, all made using the finest seasonal ingredients from small farmers and artisan suppliers across the UK. The extension, which opened in spring 2015, celebrates the very best of British craftsmanship, creativity and produce.
The expansion of the fashion giant’s flagship store also includes the addition of a dedicated gifting area, which features a seasonally updated collection of products ideal for gifting. This area houses a seasonally updated collection of gifts created for the store alongside an assortment of existing products centred around home (throws, blankets, cushion covers, candles and games including playing cards, dominoes, dice and backgammon), stationery (notebooks, diaries and desk accessories) and travel (luggage tags, passport covers and travel sleeves), all of which can all be personalised or monogrammed in a number of different ways. On top of all this, purchases can be gift-wrapped at stations within the space, where customers can choose everything from the ribbon to the greeting card.
Some of fashion’s most renowned individuals have already flocked to the Burberry flagship store for a bite of British haute comfort food among cool dove-grey marble floors and rich wooden detailing. A place to see and be seen, Thomas’s offers the refined serenity needed after hurrying around the chaotic West End streets, a moment to kick back and relax in the company of sartorially immaculate fashionistas and industry contacts.
Burberry Regent Street opened in September 2012, bringing the brand to life in a physical environment and becoming the backdrop for digital innovation and experimentation. The space is home to the brand’s most digital launches from recent years, including Art of the Trench, and Burberry Acoustic.